What are social networks? What is social media?

What are social networks?

A network is a group of friends, colleagues, and other personal contacts. Strong social networks can encourage healthy behaviours.

Regarding the world of computing, online social networking is when online communities of people with common interests use a Web site or other technologies to communicate with each other and share information. For example, a business-oriented social network would encourage people to share business related material.

What is an online social network?

A social network itself is a website or online service that facilitates this communication. Examples of online social networking platforms include Facebook and Twitter. One of the most popular business to business social networks is Linked In.

What is social media?

Broadly speaking, social media can be described as "interactive platforms via which individuals and communities create and share user-generated content." That means that social media is an interactive way to communicate with friends, family and business contacts online.

How can social media marketing be useful to businesses?

Social Media marketing is about using social media platforms to research and promote your brand. it can also be extremely useful for making valuable business connections. According to Hubspot, Social Media Marketing enables others to advocate for your business through online social network platforms by generating compelling content.

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