Social Media Is Easy!

What is Twitter? Twitter is a social networking site that allows you to connect with friends, colleges and businesses by micro blogging.  Unlike a blog twitter allows you to write comments known as a tweet. This can be a general tweet that anyone who is following you can see or you can tweet another twitter user personally. A tweet can be about anything, you can comment about what you are doing today or maybe voice a political opinion or connect with friends to make plans for a social event. What is Twitter used for in business? Twitter can be the perfect tool for business as it allows you to connect to your clients on a regular basis. It allows all parties to stay up to date with one another and promotes a closer working relationship. It can be used to contact your clients to get answers quickly for a query rather than using phone or email.   Twitter can also be used as a promotional or marketing tool as it allows you to g...

What is an e-Book? An e-book is simply an electronic or digital book. It is a full-length publication, just like the book version, but in a digital format, allowing the reader to view the content on a computer, tablet or E-reader. What are the benefits of e-Books? In the past view years there has been a huge growth in e-Books, with Amazon and others creating popular e-Readers like the Kindle and apple. Windows and Samsung bringing out tablet computers has made e-Books much more useable and accessible. E-Book devices can store numerous books at a time, so readers don’t have to carry around many books. The devices also have Internet access so you can download a book when you want to read it. Additionally as e-Books are available online anyone can publish their own book. How to e-book So you may be at a stage where you have written your own book and short novel, you might want to know how to e-book to pursue a career as an author or you may just like to write as a h...

A Business Facebook Case Study: Kigali Crafts How do you achieve success as a business through social media sites such as Facebook ? This article will investigate how Kigali Crafts , an online fair trade business, has used their Facebook account to increase exposure and improve sales. 1. Facebook Status Updates relating to current issues and posts that are interactive Kigali Crafts status updates are not pushy, but offer useful information and engaging posts relevant to their prospective customerss interests. For example, their ethical customers are interested in Africa, ethical consumerism and international development. Kigali Crafts shares relevant news and asks questions about these issues. Product promotion is usually around 10%, and a maximum of 20%. That means that 'sales' posts are only around 1 in 5. 2. Images and Videos Kigali Crafts frequently shares images and You Tube videos . This includes photos of producers and the office, as well as product p...

What is the difference between a personal Facebook profile and a page? A personal profile is great for interacting on a personal social level. However, if you want to promote a business, community or public figure, it is better to set up a Facebook page.  A Facebook page offers many more advantages, including... 1. Facebook insights can give you statistics about your fans such as demographics and which posts are getting the most interactions. 2. You can use tabs such as website links, shop tab or you Tube link tab. 3. You can have an unlimited fan base (profiles limit to 5000). 4. Having a page helps you to promote your Facebook page on your website by adding a ‘like’ box. 5. A Facebook page like is instant (no waiting for the friend to be ‘approved’ like on a personal profile) To find out more about the advantages of a Facebook page, follow this link .  Here is an example of a great Business Facebook page - the Kigali Crafts Facebook page . This shows what you can ...