Advantages of Twitter Marketing Using Twitter is like sending a text message to the world! It offers the facility to ‘tweet’ a generic message to everyone following, @mention – send a direct tweet to someone, and to send a direct message. Twitter can be great for sharing links and asking people’s opinion on topics and products. You can make your tweet more searchable by using the #hashtag as a social bookmark. For example, using #socialmedia would mean that anyone searching for #socialmedia would be likely to stumble upon this tweet. Twitter marketing is also great for research and finding new connections. If you use the search bar, you can find people interested in similar things to you by searching for tweets on a particular topic. You can get a pretty good reach if you have a lot of followers who retweet you. Don't be afraid to ask for the RT (retweet), but don't ask too often - this might be seen as cheeky! By sharing useful, unique and relevant content, you will find ...