Advantages of Twitter Marketing
Using Twitter is like sending a text message to the world! It offers the facility to ‘tweet’ a generic message to everyone following, @mention – send a direct tweet to someone, and to send a direct message. Twitter can be great for sharing links and asking people’s opinion on topics and products. You can make your tweet more searchable by using the #hashtag as a social bookmark. For example, using #socialmedia would mean that anyone searching for #socialmedia would be likely to stumble upon this tweet.
Twitter marketing is also great for research and finding new connections. If you use the search bar, you can find people interested in similar things to you by searching for tweets on a particular topic. You can get a pretty good reach if you have a lot of followers who retweet you. Don't be afraid to ask for the RT (retweet), but don't ask too often - this might be seen as cheeky! By sharing useful, unique and relevant content, you will find that retweets happen automatically.
If something relevant to your business is trending on Twitter (lots of people talking about it leading to it becoming a hashtag) then it is a great opportunity to get involved with these conversations. Live tweeting works extremely well. For example, if there is a documentary on TV relating to your business or area of interest, you may want to announce it and tweet updates during the programme.
Disadvantages of Twitter Marketing
One of the network disadvantages of Twitter is that it can be difficult to rectify mistakes. Although you can delete a tweet, it may have already been seen, retweeted, and remain in the google cache. In addition, you may mistweet and send something to the world that should have been to one person if you did not do it as an @mention or a DM. So tweet with care! If you make any Twiter mistakes, such as typo's, you can simply delete and republish. But if a lot of people have seen the mis-tweet, you may want to follow up with a humourous and informal apology.
It is also easy to get carried away and tweet to many 'sales' tweets. This could mean that you come across as pushy and get unfollowed. Make sure that your Twitter marketing has a plan and doesn't contain more than 20% of pushy sales tweets.
One of the dangers of using Twitter for marketing is that it can become very time consuming. Set aside particular times for tweeting e.g. 9.00-9.30am three times a week. This will restrict Twitter from taking you away from other marketing and business tasks.
What do you think of Twitter Marketing?
What do you think about Twitter marketing? How do you retify Twitter mistakes? Do you prefer Twitter over other social networks? Do leave your feedback on our blog.
Using Twitter is like sending a text message to the world! It offers the facility to ‘tweet’ a generic message to everyone following, @mention – send a direct tweet to someone, and to send a direct message. Twitter can be great for sharing links and asking people’s opinion on topics and products. You can make your tweet more searchable by using the #hashtag as a social bookmark. For example, using #socialmedia would mean that anyone searching for #socialmedia would be likely to stumble upon this tweet.
Twitter marketing is also great for research and finding new connections. If you use the search bar, you can find people interested in similar things to you by searching for tweets on a particular topic. You can get a pretty good reach if you have a lot of followers who retweet you. Don't be afraid to ask for the RT (retweet), but don't ask too often - this might be seen as cheeky! By sharing useful, unique and relevant content, you will find that retweets happen automatically.
If something relevant to your business is trending on Twitter (lots of people talking about it leading to it becoming a hashtag) then it is a great opportunity to get involved with these conversations. Live tweeting works extremely well. For example, if there is a documentary on TV relating to your business or area of interest, you may want to announce it and tweet updates during the programme.
Disadvantages of Twitter Marketing
One of the network disadvantages of Twitter is that it can be difficult to rectify mistakes. Although you can delete a tweet, it may have already been seen, retweeted, and remain in the google cache. In addition, you may mistweet and send something to the world that should have been to one person if you did not do it as an @mention or a DM. So tweet with care! If you make any Twiter mistakes, such as typo's, you can simply delete and republish. But if a lot of people have seen the mis-tweet, you may want to follow up with a humourous and informal apology.
It is also easy to get carried away and tweet to many 'sales' tweets. This could mean that you come across as pushy and get unfollowed. Make sure that your Twitter marketing has a plan and doesn't contain more than 20% of pushy sales tweets.
One of the dangers of using Twitter for marketing is that it can become very time consuming. Set aside particular times for tweeting e.g. 9.00-9.30am three times a week. This will restrict Twitter from taking you away from other marketing and business tasks.
What do you think of Twitter Marketing?
What do you think about Twitter marketing? How do you retify Twitter mistakes? Do you prefer Twitter over other social networks? Do leave your feedback on our blog.
Twitter is one of the most popular social media site to gain good traffic to the website. I love to use Twitter and facebook social media sites.
ReplyDeleteProfessional web page design
This comment has been removed by a blog administrator.
ReplyDelete