Social Media Is Easy!

What is User Generated Content User generated content is content generated by you as the Facebook user. That means that anything that you publish on Facebook or Twitter (or any social media site) is user generated content. Checking and Referencing User Generated Content User generated content should always be checked before release. Acknowledge other sources if the content that you are releasing is not originally your own. This applies across all social networks. 5 Tips for Creating User Generated Content Always credit the source of the information. Use Pictures and Videos to make content engaging and exciting. Use original photographs or ask permission from he photographer for use of photos. Check for spelling, punctuation and grammar before you press 'tweet' or 'post'. Use #hashtags to create campaigns based on your keywords that will be found and shared. Ensure that your content is within the social media terms and conditions and is not ...

Why would I want to Post a Facebook 'Question'? Facebook questions are great for both personal and business use. Maybe you want feedback on people's favourite bands to book gig tickets. Or perhaps you want to know what your friends are reading to give you an idea for the next book to read. Perhaps you own a product based business and want to do market research on what products to order next. You may want to find out what price people are prepared to pay for a product or service. You may even want feedback on the way you run your business, for example, do they prefer to shop online or in a physical shop. When you find out what you need to know from your Facebook friends or fans, make sure you act on it! How to Post a Question on Facebook To post a question on Facebook, you need to be using Facebook as a page.  On the status bar, click where it says event/question/offers.  Click on the 'Question' option on the status bar (it is on the top right hand side of t...

What is Facebook Graph Search? Facebook graph search is now in beta stages, and will soon be rolled out for public use. Graph search will allow you to find very specific information about your friends on facebook based on profiles and interactions. For example, it will allow you to search for 'friends who have been to New York' or 'friends who like Italian food and live in Manchester' for example.  This image shows the example of a Facebook graph search for photos before 1980.   How will Facebook Graph Search effect the way that Business market their brand through Facebook? This will also have many positive effects on Facebook use for business. Of course, it will enable businesses that have a Facebook page to be more easily searchable, leading to a quality fan base. There is also talk already on Graph Search Optimisation - GSO as opposed to SEO!  To find out more about Facebook Graph Search, click here .

A Business Facebook Case Study: Kigali Crafts How do you achieve success as a business through social media sites such as Facebook ? This article will investigate how Kigali Crafts , an online fair trade business, has used their Facebook account to increase exposure and improve sales. 1. Facebook Status Updates relating to current issues and posts that are interactive Kigali Crafts status updates are not pushy, but offer useful information and engaging posts relevant to their prospective customerss interests. For example, their ethical customers are interested in Africa, ethical consumerism and international development. Kigali Crafts shares relevant news and asks questions about these issues. Product promotion is usually around 10%, and a maximum of 20%. That means that 'sales' posts are only around 1 in 5. 2. Images and Videos Kigali Crafts frequently shares images and You Tube videos . This includes photos of producers and the office, as well as product p...

What is the difference between a personal Facebook profile and a page? A personal profile is great for interacting on a personal social level. However, if you want to promote a business, community or public figure, it is better to set up a Facebook page.  A Facebook page offers many more advantages, including... 1. Facebook insights can give you statistics about your fans such as demographics and which posts are getting the most interactions. 2. You can use tabs such as website links, shop tab or you Tube link tab. 3. You can have an unlimited fan base (profiles limit to 5000). 4. Having a page helps you to promote your Facebook page on your website by adding a ‘like’ box. 5. A Facebook page like is instant (no waiting for the friend to be ‘approved’ like on a personal profile) To find out more about the advantages of a Facebook page, follow this link .  Here is an example of a great Business Facebook page - the Kigali Crafts Facebook page . This shows what you can ...