A Business Facebook Case Study: Kigali Crafts How do you achieve success as a business through social media sites such as Facebook ? This article will investigate how Kigali Crafts , an online fair trade business, has used their Facebook account to increase exposure and improve sales. 1. Facebook Status Updates relating to current issues and posts that are interactive Kigali Crafts status updates are not pushy, but offer useful information and engaging posts relevant to their prospective customerss interests. For example, their ethical customers are interested in Africa, ethical consumerism and international development. Kigali Crafts shares relevant news and asks questions about these issues. Product promotion is usually around 10%, and a maximum of 20%. That means that 'sales' posts are only around 1 in 5. 2. Images and Videos Kigali Crafts frequently shares images and You Tube videos . This includes photos of producers and the office, as well as product p...